MYSTERY SHOPPING: WHY?

Previously, we discussed mystery shopping and what it is all about. Today, our focus would be on the benefits brands can get by carrying out mystery shopping services. Some of the benefits a brand can get from mystery shopping includes: Monitoring Service and Performance: with mystery shopping, an organization can easily monitor and measure its […]

What Is Mystery Shopping?

Many times, when sales are down in an organization, we are quick to attribute it to the economy or poor marketing efforts. But nobody‚Äôs mind ever goes to the issue of poor customer service. How does your staff treat clients during the buying process? How do they attend to them when they have issues with […]